Had a long conversation this morning about growth. Growth is hard. It’s painful…by design in most cases.
One point kept coming back to the conversation…communication. Communication is the backbone of growth. If you can’t effectively express what you’re building or how you’re trying to grow, you’re spinning your wheels.
This has been a stumbling block for a good number of crypto startups. They may build amazing product but fail to express what they’re doing and where they’re going. Fail to develop their brand. Perhaps it happens too late. The model of running in stealth mode before jumping into the race can certainly falter.
Perhaps it comes from the decentralized nature of Bitcoin…no one really owns Bitcoin…it is an open community with no real leader. No one is there to make the call and define the brand. I’ve wondered if that’s been an albatross to its growth. Why market something if you have no control over it?
Ideology appears to be shifting and that’s good for the space. Clear expression of vision and value-added is an important plank for stability. Look around at the hottest areas in crypto employment now and you’ll, of course, see a bevy of openings for devs, but product marketing, community building and marketing roles are surging. Those who communicate well tend to thrive and crypto has started to pick up on that. Marketing departments are incubating much earlier in the process and contributing to growth before growth is seen as possible.
With more storytellers joining the movement, there’s change in the winds. Those who managed to market FinTech solutions to a mature marketplace are hopping to crypto and raising the bar. They say a bear market in crypto is the perfect time to put your head down and build…well don’t forget to build your story and community. It’s pivotal for long-term success.